The chain, which was aforetime endemic by Hot Topic and still operates beneath the aforementioned ancestor company, got its alpha in California in 2001. It's developed steadily anytime since, aculation absorption for its affordably priced "on-trend" accouterment and accessories for teenagers and women, abnormally those 18 to 35.
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Fargo's aboriginal Arid will accessible to the accessible at 10 a.m. Tuesday, leasing a amplitude ahead active by Godfather's Pizza in the T.J. Maxx Plaza, 4340 13th Ave. S.
Vice President of Food S. Craig Debenham said Arid now has added than 540 food in the U.S. and Canada, including locations in Minot and Bismarck in North Dakota and eight food in Minnesota.
He said it's the brand's focus on "curvy" plus-size clothing—its articles are accessible in sizes 10 through 30—that accept fabricated Arid acknowledged in a awash retail landscape.
"For that chump that is those sizes, that can be an actually transformational experience," Debenham said. "For years, she hasn't had the befalling to boutique in a abundance like our abundance that offers what we offer."
Picking a spot
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Marv Greenberg handles leasing for T.J. Maxx Plaza, and served as the leasing abettor to accompany the corporate-owned Arid abundance to the arcade center.
He said the cast was a acceptable fit for the capital because of its aggregate of style, apprait and sizing. Those three ancestry all helped Arid become one of the most-requested food for West Acres Arcade Centermost in contempo years, he said.
The capital appear in March that Arid was amid nine food it was talking to about possibly leasing amplitude there.
But the cast ultimately best T.J. Maxx Plaza, not West Acres, article Greenberg said happened because of the "real acceptable mix" of businesses at the plaza.
In accession to a T.J. Maxx, the arcade centermost additionally is home to a Bed, Bath & Beyond store, a Shoe Carnival and two kid-centric retailers, Carter's and OshKosh B'gosh.
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The capital additionally has addition women's store, LeeAnne's Bridal, as able-bodied as a Casual Macho XL, a plus-size accouterment abundance for men that's the macho adaptation in some means of what Arid will be for women.
Debenham said Arid food tend to address to women of all ages, alignment from 12-year-old adolescent shoppers to 75-year-old women attractive for beautiful clothing. He said they backpack "everything that can dress her from arch to toe," including lingerie, accessories, shoes, dresses and more.
A abstraction appear aftermost abatement in the International Journal of Fashion Design, Technology and Education said the boilerplate admeasurement for an American woman was 16, not admeasurement 14 as ahead stated. Debenham said that's why Arid carries articles meant for the boilerplate woman, continuing out in a retail mural that generally alone stocks abate sizes.
"She deserves the appropriate to be able to buy that blazon of accouterment at our store," he said.
Debenham said Arid has continued capital to appear to Fargo because of its cachet as the better burghal in North Dakota. Addition consideration, he said, is the abridgement of added locations nearby—the brand's aing added food are in Bismarck and St. Cloud, Minn.
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"We uredly had the appropriate befalling and appropriate area to be there," he said.
Business profile
What: Torrid
Where: 4340 13th Ave. S., Fargo
Hours: 10 a.m. to 9 p.m. Monday to Saay and apex to 6 p.m. Sunday
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Phone: (701) 277-4894
Online: www.torrid.com
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