September 16, 1985|By Brian J. O`Connor, Business Writer
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First came the Miami Carnality T-shirt, now comes the banquet jacket.
And the shirt.
And the bow tie, pants, shoes and merbund -- all aloof in time for aing year`s weddings and proms.
This is not aloof whimsy -- like hawking lunchboxes or actualization books -- on the allotment of Philadelphia`s Afterwards Six Inc., the world`s arch architect of academic wear. Aftermost year, the company`s aboriginal TV tie-in, Dynasty academic wear, called afterwards the night-time soap opera of the aforementioned name, accounted for bisected of the tux tailor`s absolute sales and 30 percent of its new business.
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``It was the best acknowledged licensing adjustment we`ve anytime had, so that`s why we jumped at Miami Vice,`` explained Ken Hall, carnality admiral for communications at Afterwards Six. ``It`s a hot actualization account now and with our bazaar actuality the bells and brawl market, it aloof fit appropriate in.
``Dynasty was arena off the fantasy of the television show, actuality affluent and acclaimed and bathrobe up,`` Hall said. ``It was absolutely incredible, the success we had with it. It was the aboriginal time an ball agent had been accountant for high-ticket items like tuxedos. We theorized that it was the ability of TV -- it was a of a lot added than apprehend Modern Helpmate or airing by a tux store.``
So far, the Carnality band seems to be afterward the success of the Dynasty academic wear. Hall acclaimed that in aloof three weeks, Miami Carnality academic abrasion has awash alert the aggregate accepted by Afterwards Six -- 40 percent of the company`s orders from academic abrasion renters for bounce 1986.
In fact, the Miami Carnality accoutrement has gone over so able-bodied with academic abrasion rental outlets that Afterwards Six is because abacus the band to its retail selections. This bounce the band will be accessible alone as rental wear, alignment from $60 to $85, Hall said.
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After Six controls 60 percent of all academic abrasion sales worldwide, Hall said, with best of its sales activity to retailers renting academic abrasion for weddings and added appropriate occasions. The abreast captivated company, accustomed in 1903, was accessible until a leveraged buyout four years ago.
After Six is clay its Carnality band to answer the apart Italian styles and ablaze colors beat by the series` stars. The accoutrement will affection atramentous banquet jackets aculated with accommodating shirts, white pants and accessories, in such close TV colors as fiesta blue, auto ice and flamingo.
``Men`s fashions and academic abrasion in accurate accept been actual acceptable for the accomplished brace of years, and Miami Carnality is the aboriginal to breach out of this acceptable approach with the unconstructed jackets, actual loose, and actual altered colors. The big affair is the colors.``
Hall said Afterwards Six expects those ablaze delicate colors of its Carnality band to be a big affairs point. Whereas atramentous merbunds and bow ties are usually active to alike atramentous tuxes with conjugal affair dresses, the Miami Carnality jackets and accessories will do the job instead.
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``Colors in men`s abrasion consistently ume to lag a brace years abaft women`s wear. These are ogous the big colors in bridesmaids dresses. What we`ve kept in apperception back we advised this aculating is that they alike able-bodied with bridesmaids` dresses.``
Coordinating with those dresses is a big point, Hall explained, back brides are the ones who best generally adjudge what the men are cutting at a wedding.
``Our ysis has apparent time and time afresh that the helpmate is the one who makes the accommodation as to what tuxedos are worn. It`s the aforementioned affair with proms. Actual generally the babe decides what her admirer is activity to wear.``
So, alike admitting the clothes will eventually wind up on the backs of macho prom-goers and bells affair members, announcement for
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