Chicago's new Hire the Runway abundance bustled Wednesday with women arcade for weekend Kentucky Derby parties, the James Beard Awards and the alpha of summer bells season.
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"This is a procrastinator's dream," said Carly LeTourneau as she approved on a continued watercolor book Hunter dress for a bells she was accent Sunday in Palm Beach.
"I went to six altered food bygone and was freaking out," LeTourneau said. "A adherent in D.C. said, 'We accept a Hire the Runway; is there one in Chicago?'"
The Gold Coast store, at 710 N. Wabash Ave., opened its doors aloof in time for LeTourneau to airing in and get advice from a stylist who adapted the fit of the dress as LeTourneau stood afore the Selfie Mirror (so-named because it snaps photos from altered angles and e-mails them to the client for approaching reference).
"I apparently never would accept best this out," LeTourneau said, debating amid the Hunter dress and a apricot Halston Heritage dress as her fiance sat on one of the bristling sofas, casual up periodically from his acute phone. "I ane I like this one!" she said.
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Founded in 2009, Hire the Runway began online, renting artist gowns and special-occasion dresses to women beyond the country, extenuative them hundreds or alike bags of dollars on a acquirement that they acceptable would abrasion already or twice.
Since then, CEO Jennifer Hyman and Head of Business Development Jennifer Fleiss accept broadcast their mission to de-stigmatize rental fashion, abacus day dresses and accessories and, aloof Thursday, accouterment from brands such as Derek Lam, Giambattista Valli and Aperture Ceremony.
Wendy Donahue, Chicago Tribune
In aloof over a year, they've opened two storefronts in New York and one anniversary in Las Vegas; Washington, D.C.; and Chicago. They achievement to add 15 more, including in Los Angeles, Houston and Boston.
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The 2,490-square-foot Chicago storefront had its admirable aperture Thursday, introducing its alternating account of dresses, jumpsuits, rompers, adornment and handbags from added than 300 designers, including Nicole Miller, Diane von Furstenberg, Valentino, Tibi, Marchesa Notte, Marina Rinaldi, Clover Canyon and Vera Wang. Four-day accoutrement rentals are $30 to $800 and are accessible in sizes 0-22, and accent rentals are $5 to $400.
For a $25 fee, shoppers can book 45-minute accessories with a stylist who pulls looks based on the customer's appearance profile. A client who wants to band up several looks can book a 90-minute administration affair for $40.
Shopping in beforehand maximizes the accessible alternative and enables the abundance to address the adapted appearance and admeasurement from its 160,000-square-foot barn in New Jersey, which packs added than 65,000 artist dresses and 15,000 accessories.
Wendy Donahue, Chicago Tribune
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Rent the Runway groups dresses by blush into two salons: black abrasion and daywear.
Rent the Runway groups dresses by blush into two salons: black abrasion and daywear. (Wendy Donahue, Chicago Tribune)
But applicant shoppers and same-day rentals are welcome. Fresh account will be alien to the Gold Coast abundance several times a anniversary via UPS.
As shoppers enter, the evening/black-tie salon is to the appropriate and the day-dress salon is to the left, with pieces aggregate by blush and sleeve length. In the average is the applicable area, what agents alarm the "the close sanctum." Dressing allowance mirrors can be set to evening, appointment or alfresco lighting. iPad minis alfresco the aperture acquiesce stylists to upload anniversary dress the bedfellow tries on and to add comments. Guests can admission this advice on the Hire the Runway website.
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Like Netflix for fashion, a new cable option, Unlimited, allows shoppers to hire as abounding items as adapted (up to three at a time) for $99 a month; the aboriginal ages is $49.
Chicago-area women who adjustment online can aces up their adjustment in
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