LAKE FOREST — White Dress Conjugal Boutique, Lake Forest’s newest business, is adherent to accouterment the helpmate what she needs to abrasion aback she walks bottomward the alley on her bells day.
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“It’s all about the bride,” said buyer Christina Alexander Wegner.
White Dress formally opened its doors with a ribbon-cutting commemoration on Valentine’s Day at the southwest bend of Deerpath and Western Avenues in city Lake Forest. It is the additional abundance for Wegner, a citizen of Whitefish Bay, Wisconsin, who grew up in Libertyville. She opened her aboriginal abundance in Milwaukee in 2015. After 2½ years in business, she absitively to accompany her appearance of account to the North S.
White Dress sells wedding dresses, shoes and accessories. It started confined barter with a bendable aperture January 6, and by February 14 added than 82 women had shopped at the boutique.
Selecting Lake Forest for her additional breadth was a planned choice.
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“I grew up in Libertyville and did a lot of arcade in the Lake Forest breadth aback I was younger,” said Wegner. “I knew I capital to backpack 10 specific designers and be far abundant abroad from Chicago. Lake Forest is absolute because there is no (bridal) bazaar here.”
Meggie Thoms, Allison Jacobsmeier, Christina Wegner (owner), Courtney West, and Elly Larson at the award acid commemoration for White Dress Conjugal Bazaar in Lake Forest on February 14. PHOTOGRAPHY BY ROBIN SUBAR/JWC MEDIA
Wegner got into the conjugal business because of the acquaintance she had aback it was time to baddest her own bells dress. She spent added than 20 years as a acreage administration executive, and at age 42 begin the appropriate man to marry. Aback she went attractive for the absolute dress, she could not acquisition one in Milwaukee.
“When I went arcade for my bells dress I had to do it in Chicago,” said Wegner. “Milwaukee was missing something. The acid bend was not there. I capital to acquisition article acid edge.”
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While Wegner said she begin the absolute bells dress, she additionally saw what she acquainted was missing in conjugal shops. She absitively to “take it to the aing level” as she developed her business plan for White Dress.
So abounding things apropos to a bells are about the experience, and those affairs about-face into memories, according to Wegner. Aloof as the moments of falling in adulation and accepting a alliance angle are images that last, so is accepting a bells dress.
“All of these things are memories in your activity and I appee this to be memorable,” said Wegner.
A chump does not aloof airing into the shop, booty a attending at the array of dresses, aces one out, get it fitted, pay and appear aback in a few weeks to aces it up. There are buzz conversations afore the -to-be helpmate anytime walks into the shop. Preparation advanced of time enables the moments in the boutique to be at what Wegner calls the “next level.”
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“It’s all about the experience,” Wegner said. “We appee to apperceive what she’s attractive for afore she gets here. It’s a 90-minute appointed arrangement and it’s all about her. We serve refreshments. Our stylist and anybody are on duke to advice her acquisition the absolute dress.”
Wegner said accepting to apperceive barter afore they anytime airing in the abundance is critical. Learning the colors of the wedding, the area and claimed things about the brace including the bride’s fiancé are essential.
“We appee to affix with the helpmate afore she anytime comes in the store,” Wegner said. “We appee her to feel like she knows us and what she is attractive for afore she anytime gets here. You don’t try on a bells dress every day.”
Linnea Jacobs and Gretchen Anderson yze White Dress Conjugal Bazaar on its official aperture day. PHOTOGRAPHY BY ROBIN
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