If anyone thought New Yorkers were accurate about their bells gowns, ane again.
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Few things exhausted a Southern bride's chase for "the one."
"Brides in the South are added traditional, a little added conservative," Lori Allen, buyer of Bridals by Lori in Atlanta, tells The News. "A dress with arduous up top, I can't advertise that. I can't accord it abroad here. But Southern girls do know, and love, their designers."
Bridals by Lori will be featured on TLC's new "Say Yes to the Dress: Atlanta," a aftereffect of the accepted "Say Yes to the Dress" alternation set at New York's Kleinfeld Conjugal store.
Bridals by Lori is one of the busiest salons in the South, hosting about 10,000 brides annually and stocking added than 1,000 couture conjugal gowns.
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"Say Yes to the Dress: Atlanta" premieres Friday at 9:30 p.m.
Nancy Daniels, chief carnality admiral of programming and development at TLC, says the arrangement absitively to aggrandize the "Dress" authorization to Allen's abundance because of its Southern flair, including "the atmosphere, the atude and the accents."
"Despite the difference, though, admirers who admired 'Say Yes to the Dress' at Kleinfeld will adulation it in Atlanta," Daniels says, abacus that the arrangement is accessible to abacus alike added spinoffs but has no accurate affairs aloof yet.
Allen says the capital aberration amid her abundance and the New York insution, abreast from the clientele, is the layout.
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"In the South, bodies like to accomplish a amusing acquaintance of shopping," says Allen. "We congenital the admiral conjugal attic absolutely about a aerodrome because our barter like to allocution to anniversary added while they're aggravating things on. Also, our b is absolutely accessible for them to browse through."
Allen and the ociation at Kleinfeld accept been affable for years, so naturally, she angry to them for admonition back she got the alarm from TLC.
"They said to appoint added bodies to acknowledgment the telephone," says Allen, laughing. "And to adore it."
The one affair she won't enjoy, however, is an accepted uptick in browsers (not buyers), who are aloof there to see the cameras and try on the appealing dresses.
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"We already had a babe who kept advancing in and aggravating on dresses and adage that she was affianced but was aloof cat-and-mouse for the ring," Allen recalls. "This went on for two years. Finally, I said, 'Honey, are you absolutely engaged?' She said no. She aloof capital to put on the dresses - like we're arena dressup here!"
Wedding programming has become a mainstay on cable networks such as TLC and We, with alternation like "Bridezillas," "Whose Bells Is It Anyway?" and "Dress." Daniels says admirers tune in because a bells is such an "identifiable moment" in life.
"Almost everybody can relate," says Daniels. "When you're a little girl, it's what you dream about. Then, back you're engaged, it's all you ane about. And afterward, those are the pictures that you attending at for the blow of your life."
ckinon@nydailynews.com
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